Lena Herrmann
FreelanceR Graphic Design / Marketing Strategy
Welcome to my Universe
*
Welcome to my Universe *
Purelani Superfood Packaging Design
Purelani Superfood Packaging Design
With Purelani, I collaborated on the creation of a new product line and developed packaging designs for various items. With a clearly defined target audience in mind, I contributed to building a cohesive brand identity that reflects Purelani's values of purity, health, and vitality. This included designing packaging that resonates with the brand’s mission of providing health-boosting nutrition for beauty, balance, vitality, and energy. From Powerful Proteins to Superfoods, Snacks, Vitamins, and Teas, the designs embody the essence of Purelani: a flawless and heavenly experience for your wellbeing.
Branding
Packaging Design
Corporate Identity
Brand Concept
Product Packaging & Branding
〰️
Product Packaging & Branding 〰️
Product Packaging Design
Purelani Superfood
Packaging Design Yuicy®
yuicy®-Gummies - Product / Brand Redesign
Campagne - Corporate Identity
Evope
yuicy brandung - product packaging
yuicy brandung - product packaging
When Yuicy set out to redefine their brand, I was brought on board to help reshape their identity. The goal was ambitious: transitioning from a playful, childlike image to a sophisticated, magnetic brand designed to resonate with women and leave a lasting impression.
I was involved in every step of the journey, from conceptualization to execution. This included developing the brand concept, curating the color palette, selecting imagery, and designing product packaging. Each element was crafted to create a cohesive and striking brand experience that reflects Yuicy’s new vision.
The result? A brand with a clear identity and strong appeal—an evolution that connects deeply with its target audience while standing out in a competitive market.
Branding
Packaging Design
Design Concept
Redesign
Social Media Ads - Online Marketing
〰️
Social Media Ads - Online Marketing 〰️
Paid Social Media Ads
Die SEA-Experten Berlin
Social Media Ads - Easy Fitness
Easy Fitness
PAID ADS PersonalDientsleitung
IH Personal
-
![]()
Theater - Event Stadt Schramberg
-
![]()
Recruiting Campagne BKS Personal
-
![]()
Recruiting Campagne Volz GmbH
-
![]()
Social Media Ads - Lucid
-
![]()
Paid Ads Social Meda SEA Experten
-
![]()
Sezzle eu - scoial media marketing
-
![]()
Recruiting Ads Social media - IH Personal
-
![]()
Social Media Ads - Lucid
Amazon Content
〰️
Amazon Content 〰️
Bloom Naturals - Amazon Content
Bloom Naturals
Gym Nutrition - Amazon Content
Gym Nutrition
Tritart - Amazon Content
Tritart
AMAZOn
IMAGERY / CONTENT
DESIGN
I supported Natural Blooms with the launch of their new collagen products on Amazon. I created the product images and Amazon content, designing a cohesive and targeted concept to showcase the products in the best possible way and highlight their uniqueness and quality. The design is tailored to the target audience, featuring a soft and premium look.
Print and Corporate
〰️
Print and Corporate 〰️
Logo Design - Prints
Anästhesie Praxis Weimar
Book Design - Cover
Off the Path
Sales Brochure - Architecture
Name
More Projects
-
![]()
Brochure Ehrenamt Melsungen
-
![]()
Logo + Businesscards
-
![]()
Book Design - Cover
-
![]()
Corporate Design - Verenburg
-
![]()
Logo design
-
![]()
Product Packaging Foodtastic
-
![]()
flyer - Genetikum
Hi, I’m Lena!
I’m a German full-time freelancer with a keen eye for aesthetics and a talent for creating tailored concepts that perfectly suit unique products and clients. I’m passionate about traveling, embracing life to the fullest, and finding inspiration in every experience.
I combine responsibility and discipline with a free-spirited approach, bringing creativity and structure together in everything I do. Let’s create something amazing—hire me!
Current & Previous Clients
Get in touch with me
I’m always excited to collaborate on new and inspiring projects. Whether you have a creative idea, a challenging vision, or just want to explore possibilities, don’t hesitate to reach out. Let’s bring your project to life together!